The app analytics platform App Annie published its Q3 app consumer report. According to the data, over 26 billion apps were downloaded by Android and iOS users between June and September, an 8% increase on a yearly basis. Impressively, this number only includes new downloads – no updates or reinstalls.
Users spent nearly 325 billion hours on Android apps, the report also revealed. This is a 40% increase over the previous year and App Annie has an explanation for the spikes of usage. Due to the launch of Reliance Jio and their LTE network back in 2016, India has seen a huge spike in app usage. The country, along with Vietnam and Indonesia, has been experiencing double-digit growth rates.
Applications on iOS also saw a healthy growth in usage. In Q3 iOS app downloads increased 8% YoY. The primary markets are still China, the United States, and Saudi Arabia. App Annie analysts remind that the Arab kingdom recently eased restrictions on messaging apps and expect further app growth in the country.
Spending on apps also grew. Consumers spent $17 billion, with $11 billion of them on the iOS App Store. Both app stores reached impressive 25% growth. App Annie forecasts that users will spend over $100 billion on apps by 2021.