In efforts to further strengthen its presence in the country, Lexus has inaugurated its fourth showroom in the country in Bengaluru. The showrooms called Lexus Guest Experience Centers (GECs), is present in other three locations – New Delhi, Mumbai and Gurgaon. The New Delhi and Gurgaon outlets were inaugurated on 25th March, while the Mumbai outlet was inaugurated on 28th March 2017.
The company claims that the GECs have been designed in line with Lexus’ value of ‘Omotenashi’ which focusses on providing exceptional hospitality. Moreover, the company claims that the guest experience centers were designed specifically to allow guests to experience Lexus vehicles as well as the Lexus lifestyle, which begins right from the moment they step into the experience centers and receive a warm welcome from an exclusive Lexus Relationship Manager.
The newest GEC in Bengaluru is a combination of Kannadiga and Japanese cultures. The ‘Sangam Jaali’ in the hosting area refers to unity of two rivers and is inspired from the Indian style of greeting Namaste and Omotenashi of Japanese culture. The ‘Jaali’ also draws historic inspiration from the provincial-age window patterns. The beautiful amalgamation of advanced mobility and fine craftmanship is seen in the handcrafted Hampi Chariot installed on the wall while the guests also witness signature ‘L’ type elements in the design of palletes and exterior elevations, with spindle shaped lights drawing from core Lexus design features.
Speaking on occasion of inauguration of Bengaluru facility Akitoshi Takemura, Senior Vice President, Lexus India said, “The best part is that no two Lexus Guest Experience Centers are the same. Each center is uniquely designed to suit local tastes and provide an exclusive experience to our guests. Core to the ownership experience is the relationship with Lexus, which begins the moment a guest steps into one of centers – and lasts a lifetime.” Lexus sells the ES 300h, RX 450h and LX 450d in India.
[Source”cnbc”]
