Landing page copy isn’t just old content – it can make or break your conversions. It’s a science of the mind, and you must write content that engages and inspires your audience.
There are a few principles to writing excellent landing page copy that will increase your conversions and boost your ROI. This article explores those principles and provides copywriting examples to help get you started.
Be Specific
One of the biggest problems with writing copy is a need for more specificity. Using general statements like “we offer amazing” or “this will be epic” isn’t helpful to readers, making you sound unprofessional.
When you’re not specific, your readers will feel disconnected from your message, which is the last thing you want them to experience.
To avoid this, write your copy in as many specific terms as possible. That way, your readers will understand what you’re trying to convey and will be more likely to respond to your CTAs.
It is especially true on your landing page, so it is crucial to use the right words to get your visitors’ attention and convince them to take action. Luckily, plenty of landing page copywriting principles helps you do this. By following these tips, you can write copy that will convert more visitors into paying customers. And by testing your copy, you can learn which strategies work best for your business. Just keep in mind that no single approach will work for all markets.
Make Your Call-To-Action Clear
A clear call-to-action (CTA) helps your prospective client know where to go next, making the user journey much smoother. Without a CTA, they’ll likely become confused or frustrated and leave your page, which you don’t want.
It would be best to make your call-to-action buttons and links stand out, so consider using a color that contrasts with the other elements on the page. It will increase their visibility and encourage users to click on them.
Another way to make your CTA more visible is to use sufficient white space between it and other elements on the page. If too many features surround your button, it’ll likely lose attention and look cluttered.
In addition, it’s essential to keep your call-to-action text concise and compelling. Limiting your copy to 60 characters will help you achieve maximum persuasiveness.
Make Your Copy Concise
Making your content as concise and to the point as possible is one of the most crucial things to remember while writing it. It will help your visitors to skim it, so they can get to your call-to-action without feeling like they need to get lost or read something unnecessary.
In addition, keep your language simple and easy to understand. A common mistake is using jargon that might be difficult for readers to understand, so keeping your copy to a minimum is essential.
The best landing pages are concise, but they still have more content. Many of the most successful landing pages are lengthy and detail everything a customer needs to know about their product or service.
The most important part of the copy on your landing page is the headline, which must address your visitor’s pain or benefit. It will help you to engage and convert your readers quickly.
Don’t Forget About Social Proof
Regarding online marketing, social proof is one of the most critical components in building trust and boosting conversions. It touches every step of the customer journey, from improving landing page performance to encouraging blog readers to leave a valid email address.
Social proof is often perceived as trustworthy because it provides evidence of other people’s experiences with your product or service. It can be in the form of reviews, testimonials, awards, media logos or other positive feedback from satisfied customers.
In a world of saturated industries, it’s more important than ever to stand out by offering social proof to help potential customers buy your products or services.
Whether through a celebrity endorsement or social media posts from satisfied customers, adding positive social proof can be a powerful tool in convincing potential clients to try out your business. As a result, it’s crucial to remember to include social proof when you write your copy. It is especially true if you’re an e-commerce brand and want to improve your conversion rate and average order value.
Be Empathetic
It’s crucial to realize that empathy is one of the essential qualities a copywriter requires if you want to succeed in marketing. It can help you connect with your audience on a deeper level.
It means understanding your target persona’s needs and challenges and identifying their pain points. In this way, you’ll be able to communicate your brand’s value meaningfully and emotionally.
While creating copy, empathy, which is the capacity to put oneself in another person’s position, can be helpful. It also helps you avoid being too judgmental and imposing your opinions on your readers.
When it comes to copywriting for mental health, an empathetic copy is essential, as you need to show that you have a deep understanding of your reader’s problems. It is a skill that takes time to develop, so don’t expect it to happen overnight.
