Since the release of his latest album, TM104: The Legend of the Snowman, Atlanta rapper Jeezy has expressed this may be the end to one career, but he has already begun his journey on to bigger and better business ventures. Jeezy is planning to launch his own sports management agency called, Sports 99.
There is no official launch date just yet, but the agency will be representing both NFL and NBA players, announced by Yahoo Sports reporter Chris Haynes.
Jeezy recently announced why he wants to launch a sports agency and elaborated on what there is to be expected on his latest venture. “I want to help athletes accumulate real wealth and life skills needed to invest in their future,” Jeezy explains on his recent Instagram post. He has built his music career off of creating motivating and inspiring music, and through representing a lifestyle of integrity and forward-thinking, Jeezy intends on spreading that legacy through his agency.
Jeezy may not be the first musician to invest in sports management, but business moguls like Jay Z and Lil Wayne have paved the way for him and others to join and succeed at the business.
Jay-Z’s Roc Nation Sports launched in 2013 and has a large roster representing various athletes within the NFL, NBA, and MLB. Roc Nation Sports have ventured out into other leagues and now manages boxers and soccer athletes.
Lil Wayne’s Young Money APAA Sports was established in 2016 and in 2017 they acquired PlayersRep Sports Management. APAA Sports represents mostly NFL players, but they also represent athletes in the NBA and MLB. APAA Sports has also tried their hand in other leagues and now manages softball players, a few fighters, and they also manage coaches.
Congratulations to Jeezy on securing the next bag. For more updates on Jeezy and Sports 99 follow their official Instagram page @sports99official.